DriveTrust is part of an EIT/Digital European Innovation activity within the Horizon 2020 program. The innovation activity has two main goals for 2019: a legal start-up creation and a first sale of the product. The idea was created during the EIT Digital Summer school in Stockholm in 2017 by two master school students and was developed further in the master’s program of EIT Digital. Both founders now are graduates from the EIT Digital Master School and have been working full time on product development. The product is not market-ready yet, but we have a prototype that incorporates all major functions.

DriveTrust is an AI-powered dash cam with short-range V2X and LTE communication capabilities. Their product uses the newest AI-capable hardware for real-time object detection. The device can detect street signs, traffic lights, other cars, and pedestrians. Combined with sensor data from the accelerometer, GPS, and weather data from the cloud they use the data to calculate different dimensions of driving profiles. In addition, the V2X and object detection capabilities allow them to warn the driver in real-time about dangers on the road.