Instant professional trademark searches, fail-safe trademark applications and automated brand enforcement, in one place.

For SMBs, Haloo is on a mission to democratize brand protection - with the ultimate vision of making it as easy and affordable as registering a domain name.

For enterprises, Haloo empowers marketing/branding and legal teams to work together to search, file and defend trademarks more efficiently—and affordably. Marketing teams at large companies are continuously ideating new brand and product names, logos and taglines. But the process of vetting and protecting these trademarks is expensive, slow and error-prone. Haloo is a platform built for marketing and legal teams to manage this workflow in one workspace.

Built in consultation with Google and former USPTO examiners, our one-of-a-kind platform is continuously updated to reflect changes to trademark law and practice: the result? Haloo performs better than the best lawyer... at a fraction of the cost. And the workflow between marketing and legal has never been easier!