Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering world-class, scalable insights. We use an advanced algorithm to accurately track consumer perception across more than 100 countries and 1000s of target audiences worldwide. Latana is at the forefront of brand tracking, unraveling one of the least understood areas of marketing, so you don’t have to.
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own. Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business. Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust. Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide. Latana is the only brand tracking tool that provides accurate consumer insights from 100+ countries worldwide in one intuitive dashboard. Unlock consumer insights with precise geographic granularity from specific cities or highly targeted audiences around the world. Build and track your custom target audience to improve brand performance where it matters.
B2B
51 to 100
Series B
$45.2M
Scaling Up
2017
Marketing and Advertising
Market Research
Measure Right Target Audience
Customizable Insights
Increase Efficiency
Analytics
Marketing
Service
Yes
Active
Machine Learning
N/A
Data Engineer
Remote, Remote
HR Generalist
Berlin, Berlin
Frontend Web Developer, Marketing
Berlin, Berlin
Senior Software Engineer, Full Stack
Remote, Berlin
VP of Product
Remote, Berlin
AI/ML Professionals
3
1
$35.7M
Company was founded 2017 and it took almost 5 years (Sep 2022) to raise first external round
Investors
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Nico Jaspers
Chief Executive Officer
Angeley Mullins
Chief Marketing Officer & Chief Growth Officer
Sugandh Sameer
VP of Finance