Artificial Intelligence | Machine Learning Latana | AI-Powered Brand Tracking


Enterprise, Brand Tracking, Brand Awareness, Data Analysis, Audience Segmentation Berlin , Germany

Latana

Artificial Intelligence | Machine Learning


Latana | AI-Powered Brand Tracking

Latana

Brand Tracking, Brand Awareness, Data Analysis, Audience Segmentation


Berlin , Germany

Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering world-class, scalable insights. We use an advanced algorithm to accurately track consumer perception across more than 100 countries and 1000s of target audiences worldwide. Latana is at the forefront of brand tracking, unraveling one of the least understood areas of marketing, so you don’t have to. 

Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own. Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business. Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust. Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide. Latana is the only brand tracking tool that provides accurate consumer insights from 100+ countries worldwide in one intuitive dashboard. Unlock consumer insights with precise geographic granularity from specific cities or highly targeted audiences around the world. Build and track your custom target audience to improve brand performance where it matters.

 

B2B

51 to 100

Series B

$45.2M

Scaling Up

2017

 
 

Marketing and Advertising
Market Research

Measure Right Target Audience
Customizable Insights

Increase Efficiency

 
 

Analytics
Marketing
Service

Yes

Active

 
 

   Machine Learning


Brand Marketing

Brand Marketing

Brand Exposition Tool

Brand Exposition Tool


Text

Text

Structured

Structured

 

   Software


Node.js

Node.js

MS-SQL

MS-SQL

AWS DynamoDB

AWS DynamoDB

Azure SQL

Azure SQL

Python

Python

C/C++

C/C++

Typescript

Typescript

JavaScript

JavaScript


Deep Learning Algorithm

Deep Learning Algorithm

Machine Learning Algorithm

Machine Learning Algorithm

 
 

View All

View All AI/ML Jobs

Data Engineer

Remote, Remote

HR Generalist

Berlin, Berlin

Frontend Web Developer, Marketing

Berlin, Berlin

Senior Software Engineer, Full Stack

Remote, Berlin

VP of Product

Remote, Berlin

 

AI/ML Professionals

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We can introduce you to the right person at Latana

Talk to our Talent Team

 

3

1

$35.7M

Company was founded 2017 and it took almost 5 years (Sep 2022) to raise first external round

 
 

Date

Round

$ Raised

Investors

09/08/2022

Series B

$35.7M

Oxx, Balderton Capital, Kreos

Date : 09/08/2022

Round: Series B

$ Raised: $35.7M

Investors: Oxx, Balderton Capital, Kreos

 

Investors

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Nico Jaspers

Nico Jaspers
Chief Executive Officer

Angeley Mullins

Angeley Mullins
Chief Marketing Officer & Chief Growth Officer

Sugandh Sameer

Sugandh Sameer
VP of Finance

 
 

Potential Customers

Interested in what they do or partnership?

Learn more about how they work

Schedule a Call w/ Latana