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Artificial Intelligence | Robotics and Control | Machine Learning Observa | Delivers AI-directed Actions & Real-Time Insights


Information Services, Retail Audit, Image Recognition, Store Execution Seattle, WA, United States

Observa

Artificial Intelligence | Robotics and Control | Machine Learning


Observa | Delivers AI-directed Actions & Real-Time Insights

Observa

Information Services, Retail Audit, Image Recognition, Store Execution


Seattle, WA, United States

The Observa platform delivers AI-directed actions and real-time insights. Brands and retailers use Observa to improve store execution and drive a higher ROI on marketing and sales efforts. Physical, in-store marketing is being forced to compete and keep up with digital marketing’s flexibility. Brand managers are making critical spending decisions on information that is stale and incomplete. The lack of data covering store execution results in a negative ROI more than 70% of the time. Observa delivers real-time analytics over in-store product merchandising and promotion execution using previously uncollectable information. Observa’s AI ingests data and media from Observa’s crowd, its customers’ employees, and store equipment. We then produce reporting like the web analytics e-commerce has popularized. Because our solution is real-time, immediate directions can be given to the assets in the field. This flexible solution provides a broad geographic reach, and the AI technology yields insights with exceptional speed and accuracy, while constantly improving with our unique data.

 

B2B2C, B2C, B2B

26 to 50

Funded

$2 M

Scaling Up

2015

 
 

Technology
Retail and Commerce
Information Services
Enterprise Software

N/A

Increase Productivity

 
 

Analytics
Marketing
Sales

Yes

Active

 
 

   Robotics and Control
   Machine Learning
   Machine Perception
   Natural Language Processing
   Automated Planning and Search


N/A


Image

Image

Text

Text

 

   Software


N/A


N/A

 
 
Hugh Holman


Hugh Holman
CEO & Co-Founder

Erik Chelstad


Erik Chelstad
CTO & Co-Founder