Home buying has an unsolved problem: the right home is often lost in the shuffle. Most homebuyers trust online home search tools to help them, lured by the vast availability of information and listings. The resulting abundance of images and properties?that mostly miss the mark?creates more work and anxiety for homebuyers. Over half end up with buyer?s remorse. Purlin asserts that this process is backward and asks the question: what if the search started with the perfect home? Purlin answers with a clever combination of artificial intelligence, real estate experts, and a process that revolutionizes the way homebuyers find and buy homes. It first captures buyers? needs and preferences, such as their lifestyles, budgets, and aesthetics, and then tracks user behavior and interaction with listings and images. From these inputs, it creates personalized Match Scores that prioritize search results. Once buyers choose their homes, Purlin guides them through the obscure path to ownership, including negotiating, financing, and closing their transactions. Purlin taps technology for process efficiency and emotional value creation (i.e., buyers enjoying the right home versus suffering the wro