Artificial Intelligence | Machine Learning | Machine Perception Ryff | Brand Integration & Story Telling Using AI
Marketing & Advertising, Media & Entertainment, AD Targeting, Digital Media Los Angeles, CA, United States
Artificial Intelligence | Machine Learning | Machine Perception
Ryff | Brand Integration & Story Telling Using AI
Marketing & Advertising, Media & Entertainment, AD Targeting, Digital Media
Los Angeles, CA, United States
Ryff is part of a new breed of Hollywood players, rewriting the rules of product placement using our proprietary AI technology. We virtually insert products into fully mastered and edited content including library content on OTT. Ryff is opening up new inventory so brands can reach previously unreachable audiences and build cultural relevance.
Together they have developed a new process incorporating video game technology with photorealistic 3D models inserted into film and TV broadcast, to disrupt the $23B branded entertainment industry. Branded entertainment in movies & TV shows is currently a $23B globally ($10B USA) industry available only to major brands and growing at 17% CAGR. Simultaneously, interstitial TV advertising is in decline whilst proliferating content (487 new scripted shows in 2017). This means a declining return on assets. At the same time, ad-skipping and ad-blocking are devastating traditional revenue models.
26 to 50
Media and Entertainment
Marketing and Advertising
IT and Security
Natural Language Processing
Company was founded 2018 and it took almost 3 years (Aug 2021) to raise first external round
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