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Artificial Intelligence | Machine Learning | Machine Perception Ryff | Brand Integration & Story Telling Using AI


Marketing & Advertising, Media & Entertainment, AD Targeting, Digital Media Los Angeles, CA, United States

Ryff

Artificial Intelligence | Machine Learning | Machine Perception


Ryff | Brand Integration & Story Telling Using AI

Ryff

Marketing & Advertising, Media & Entertainment, AD Targeting, Digital Media


Los Angeles, CA, United States

Ryff is part of a new breed of Hollywood players, rewriting the rules of product placement using our proprietary AI technology. We virtually insert products into fully mastered and edited content including library content on OTT. Ryff is opening up new inventory so brands can reach previously unreachable audiences and build cultural relevance.

Together they have developed a new process incorporating video game technology with photorealistic 3D models inserted into film and TV broadcast, to disrupt the $23B branded entertainment industry. Branded entertainment in movies & TV shows is currently a $23B globally ($10B USA) industry available only to major brands and growing at 17% CAGR. Simultaneously, interstitial TV advertising is in decline whilst proliferating content (487 new scripted shows in 2017). This means a declining return on assets. At the same time, ad-skipping and ad-blocking are devastating traditional revenue models.

 

B2B

26 to 50

Funded

$8.6M

Scaling Up

2018

 
 

Media and Entertainment
Marketing and Advertising

N/A

Revenue Growth

 
 

Production
IT and Security
Service

Yes

Active

 
 

   Machine Learning
   Machine Perception
   Natural Language Processing


N/A


Image

Image

Video

Video

Audio

Audio

Text

Text

 

   Software


N/A


N/A

 
 

5

1

$11.7 M

Company was founded 2018 and it took almost 3 years (Aug 2021) to raise first external round

 
 

Date

Round

$ Raised

Investors

08/03/2021

Funded

$11.7 M

Vulcan, Valor Equity Partners, Moneta Ventures, Mac Ventures, Audent Global Asset Management

Date : 08/03/2021

Round: Funded

$ Raised: $11.7 M

Investors: Vulcan, Valor Equity Partners, Moneta Ventures, Mac Ventures, Audent Global Asset Management

 
 
Susan Hewitt


Susan Hewitt
CTO