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Artificial Intelligence | Machine Learning | Machine Perception Ryff | Brand Integration & Story Telling Using AI

Marketing & Advertising, Media & Entertainment, AD Targeting, Digital Media Los Angeles, CA, United States

Artificial Intelligence | Machine Learning | Machine Perception

Ryff | Brand Integration & Story Telling Using AI

Marketing & Advertising, Media & Entertainment, AD Targeting, Digital Media

Los Angeles, CA, United States

Ryff is part of a new breed of Hollywood players, rewriting the rules of product placement using our proprietary AI technology. We virtually insert products into fully mastered and edited content including library content on OTT. Ryff is opening up new inventory so brands can reach previously unreachable audiences and build cultural relevance.

Together they have developed a new process incorporating video game technology with photorealistic 3D models inserted into film and TV broadcast, to disrupt the $23B branded entertainment industry. Branded entertainment in movies & TV shows is currently a $23B globally ($10B USA) industry available only to major brands and growing at 17% CAGR. Simultaneously, interstitial TV advertising is in decline whilst proliferating content (487 new scripted shows in 2017). This means a declining return on assets. At the same time, ad-skipping and ad-blocking are devastating traditional revenue models.