Snowplow is a behavioral data platform, built to empower data teams and solve today's most complex data challenges. Trusted by tens of thousands of organizations around the world, Snowplow helps you create the data you need to power your breakthrough, and unlock AI and advanced analytics right from your own data warehouse, lake, or lakehouse. 

Unlock transformative AI and advanced analytics with rich behavioral data that's custom created to describe your unique business vocabulary. Use Snowplow's AI- and BI-ready data to power advanced analytics and AI data applications, such as churn propensity models and recommendation engines. Reduce regulatory risk, record the basis for capture, and ensure data is only used and shared in ways that are consistent with how it was collected. As the leader in Data Creation, Snowplow enables you to create, consume, and govern an end-to-end data language across your business, with a common data schema that can be modeled for BI and AI, streamed for real-time applications, and enriched with third-party data and systems.

To get the most from advanced analytics and AI, you need rich, contextual data of the best quality. Yet today, data experts typically source their data from the exhaust of other systems or merge silos of data into a common structure - the beginning of a complex data preparation process. As the leader in Data Creation, Snowplow enables you to create, consume, and maintain an end-to-end data language across your business, with a common data schema that can be modeled for BI and AI, streamed for real-time applications, and enriched with third-party data and systems.