The Good Face Project offers a subscription to discover products and brands that work for the user. Our mission is simple, to help you discover safe products that fit your skin's unique needs and make you look and feel your best. We believe in science and technology and bring you the hard facts. Our algorithms take bias out of the equation and present you with Cosmetics safety and efficacy information that is based on actual science, not gimmicky marketing. We aim to empower through knowledge, distilling complex information. We believe that ingredient transparency presented to you in real language will empower you to make smarter choices for yourself and your loved ones. Beauty and health are personal. We are confident that there is a perfect product on the market for everyone of us. We understand your skin's unique needs, and select for you products whose formulas can help you achieve your goals. We are engineers, scientist, moms and clean beauty advocates determined to find safe products that work for everyone in our community and our families. Ingredient fads and one-size-fits-all beauty advice won't give your skin what it wants. We search a database of over 4,500 brands to match you to the best products for YOUR unique skincare needs. 1,500+ toxic chemicals are banned from Cosmetics in the European Union and Canada, but still present in the majority of personal care products Americans use today. We have done the research to help you protect your health. Personal Care safety regulations are 80 years old. Our fact-based ingredient ontology brings present-day Cosmetics research to your fingertips.
B2C
26 to 50
Seed
$7.3M
Scaling Up
2018
Cosmetics
Build Custom Formulas
Clean & Sustainable Certification
Consumer Perception Studies
Increase Efficiency
Analytics
Service
Sales
Yes
Active
Machine Learning
Software
5
1
$5.6M
Company was founded 2018 and it took almost 4 years (Aug 2022) to raise first external round
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