WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels. Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. A robust customer data platform, personalization engine, omnichannel campaign manager, and analytics engine are all baked into one seamless full-stack Retention OS. Bring data and analytics to the forefront and skyrocket your revenue growth. By taking the first step towards building a strong data culture and letting insights design your engagement strategies. Eliminate data silos by unifying customer data from multiple sources and creating a unified view of your customers. Leverage this data to create segments while keeping your data secure. Get deeper insights into your customers’ behavioral data, and product usages with industry-defining tools like cohorts, funnels, paths, uninstall, and real-time event analytics. Identify high-priority customer segments with RFM modeling or create on-demand segments based on customer personas and behaviors in real-time.