CreativeX, formerly known as Picasso Labs, powers creative excellence for the world’s most loved brands. By analyzing creativity at scale, our technology aims to advance creative expression through the clarity of data. Used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, and more, CreativeX measures and improves creative efficiency, consistency, and effectiveness across all their creative content worldwide.

CreativeX helps the world’s leading brands gain real-time insights into imagery and video. Today, brands communicate with their audiences using visual content, but many marketers still have limited data to interpret which visual properties resonate with their users and, more importantly, why. CreativeX leverage the powers of AI and machine learning to revolutionize the way brands understand their visual content. We bring data to creativity. We’re proud to help our clients like Unilever, PepsiCo, Heineken, Twitter, and AB InBev redefine how their visual data is cultivated and understood.

Your global content is all in one place, aggregated from all major platforms and DAMs. Map important metrics to business outcomes. Out-of-the-box software, completely customizable to you. Instantly scale creative learnings and best practices across agency partners. Used by 1,000+ agencies.