DrivenIQ is the most powerful data and technology company for small, medium or enterprise businesses. We are driven by a relentless focus on leveraging first-party data, in-market data and hyper focusing on the lowest funnel potential customers to increase engagement and improve sales. DrivenIQ’s goal is to help business owners achieve #dataindependence by 2023 – one customer at a time. At DrivenIQ, our mission is to cultivate custom, prescriptive audiences for our clients that will allow them to 1) maximize their existing first party data and curate a first party database that can be used for marketing; 2) to help our clients reach into their website and market to active shoppers using DrivenIQ’s GeoZoning™ technology; and 3) develop strategic outreach marketing campaigns tied to laser-targeted 1st party audiences in programmatic, addressable marketing campaigns with both foot traffic and omni-device conversion tracking capabilities. We start with the audience FIRST and in doing so, prescribe the right DATA for each marketing campaign to increase relevancy and messaging in every single campaign. InReach Targeting™ is the term used to describe the act of reaching inside the website to capture, convert and market to active users when they are closest to the point of purchase. It’s our transformative approach to how business can micro target their custom hyper in-market ready to buy audiences using buyer personas, behavioral data, geolocation data, and implementing hundreds of online & offline data points to surmise who your customer is and how to effectively meet those customers with maximum ROI, ROAS, creative media resonance A/B testing at audience levels, all using our GeoZoning™ technology.