We help companies optimize sales compensation. Our platform is trusted by innovators like OpenTable, Stryker, and IntelePeer, and we handle more than $1 Billion in annual managed commissions. Traditional tools assume that sales compensation is a static, linear, process with minimal change. Constant change breaks brittle systems, putting pressure on your people, processes, and infrastructure. 

Forma.ai is built for change by breaking sales comp into its elemental building blocks of functions, rules, and workflows, Forma.ai automates ALL mission-critical task work. We fully automate change management. Our building blocks can be arranged in any combination to automate the sales comp process end-to-end, regardless of complexity or scale, and unify all sales comp processes. Removing the manual, repetitive taskwork frees capacity and elevates sales comp teams to do what matters most: Design comp plans that drive results. Providing a powerful source of truth. This unique, elemental approach gives you a highly-contextual, real-time data structure, ripe for AI analysis and optimization.