Fulcrum is an enterprise-class Customer Data Platform that provides organizations the ability to collect, connect and use their data to increase user engagement and conversion. The implementation is incredibly simple. Within minutes you have data flowing into the system and from there can easily custom audience segments to deliver personalized experiences across your marketing channels. Your data is also available to explore with customized dashboards as well as granular insights delivered using Fulcrum BI. Your first-party data is an asset. Leverage your data with Fulcrum.

Make better decisions on how to interact with your customers by collecting user behavior data in real-time to provide your customers with relevant messaging and recommendations. With Fulcrum you can create in-the-moment experiences that accelerate customer engagement, improve brand loyalty and increase conversion rates. Fulcrum provides solutions for Digital Agencies, Marketing Teams, Sales Departments, and more. Using Fulcrum makes it easy to segment customers and deliver personalized experiences across all your marketing channels, like providing content recommendations for your customers that connect them to your brand and retain their loyalty.