PeakMetrics delivers insights to create actionable, real-time predictions of how messages will develop and spread online. We do this by aggregating both social and traditional media and then utilizing machine learning to extract behavioral trends from the millions of unstructured, cross-channel datasets. PeakMetric’s is battle-tested on some of the most complex media issues today – from crisis management situations to combating state-sponsored disinformation. Our clients include some of the world’s largest brands, advertising and government agencies.

Our platform parses through the ever expanding online information environment to understand the what, who, and why online narratives are spreading, so you have the context you need to respond faster. PeakMetrics analyzes billions of news and social media data points to spot narratives early and forecast trends in online culture. Narratives are critical to shaping public opinion today because, unlike tracking media hits, a narrative encompasses the entire story.  When we look at analyzing narratives, we’re evaluating a series of events, a particular viewpoint of how a series of talking points is portrayed, the audience which interacts with the narrative, and how the narrative spreads within that audience.By thinking about multiple vectors, and thinking about tracking narratives over time — we form a complete understanding of the sequence of events that form, and more importantly drive, public opinion. You gain strategic advantage by identifying and responding to these narratives faster than ever before to increase your ability to shape and influence them.