VIAVIA is a mobile first, video-driven shopping destination, bringing to you an expertly curated selection of culture-making brands from around the world, alongside our own line of Italian made fashion and streetwear. We believe influencer marketing has become too transactional, losing some of the creative spirit and partnership that led to its rapid ascension. We are taking a different approach. VIAVIA recruits ambassadors from the social fashion community and creates a platform for their personal and professional growth. We invest time and resources to SUPPORT their long-term growth and development, work closely with them on styling, and in the process create more commitment and authentic alignment. VIAVIA’s family of hosts are an integral part of our brand and value system. They connect our cross-generational community and invite them to shop, style, and play. VIAVIA is a video-first online fashion retailer platform catered to the Gen-Z consumer. As an online shopping destination, VIAVIA brings an expertly curated selection of culture-making brands from around the world, alongside its own line of Italian made fashion and streetwear. The platform channels the power of creators by leveraging live and short-form video content to create a modern fashion shopping experience backed with confidence-inducing styling advice. In addition to its shopping platform, VIAVIA is building a modern technology stack for fashion brands, spanning AI powered product lifecycle and supply-chain management through to retail integrations.